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How does your product use or challenge conventions and how does it represent social groups or issues?
•My magazine cover uses conventions to illustrate to the viewers what the magazine contains and to draw in the attention of people. One of the main conventions used was the cover image. This image is an extreme long shot of Spiez, Switzerland. This cover image would draw in the attention of many for its colors and overall beauty. Another convention used is cover lines. These were placed in different spots on the cover to give the viewer a sneak peak of the contents. For example, on the bottom of my cover I listed many places that would be talked about throughout the magazine and on the left I stated, “top 10 places to travel this year”. To draw attention to those cover lines I used different fonts and colors. Lastly, another convention used was the masthead. The name of the title was “Alluring Escapes.” The name and fonts of the masthead need to stand out to draw the attention of potential buyers. So, the name Alluring Escapes was chosen to appeal to the largest audience and catch the eye of a viewer. However, I challenged the convention by using two different colors in the masthead, which is not very common in magazine covers. My magazine represents some issues and social groups in the coverlines. One coverline states “how to travel on a budget.” This is meant to appeal to all but mainly for those who can’t afford most vacations. It implies that it will give information on how to travel on a budget and gives names of places that may be cheaper than most. Another way my magazine represents issues is through its variety of places to travel to. By listing the names of places that will be discussed, it will show the viewer how diverse the magazine is. Having places from all around the world with different cultures, foods and languages appeals to all. These things make the magazine more appealing to more buyers. •Upon reflection of my magazine, a few coverlines, cover image, and masthead were altered. Each still representing social groups or issues. The mast head, World Wide, allows inclusiveness and shows that the magazine will discuss many cultures and locations around the world. Which is also followed by many countries listed at the bottom of the page that will be included in the magazine. The cover lines still stating “how to travel on a budget”, allow for anyone to be able to travel and represents those who can not afford most travel expenses. How does your product engage with audiences and how would it be distributed as a real media text? •My magazine cover is meant to engage will all audiences and will appeal to all audiences as well. The cover image is a bright, colorful image of Switzerland. This image was used so that it would leave the audiences to imagine all the possibilities of what there is to do there. Also, the coverlines engage with different audiences as well, such as travelers on budgets, those who want to explore a specific culture, and those who want to relax. The magazine would engage with audiences through social medias. Social medias such as, Twitter, Facebook and Instagram will allow the magazine to engage with all different age groups and audiences. For example, Facebook has an older demographic and Instagram has a younger demographic. The older demographic on Facebook would most likely appeal to the coverlines stating escapes and relaxation, while the younger demographic would likely appeal to the “traveling on a budget.” So, by using these two different platforms, we would we able to engage with different audiences. My product could be distributed at many different locations and through online media. My magazine would best be distributed and sold at gift stores, airports and on social media. First, selling the magazine at a location such as an airport would be the best strategy to get buyers. Selling a traveling magazine at an airport is the best strategy because most of the potential buyers are in that area. Since those at the airport are travelers, they would be the group that would be most interested in the magazine. Next, distributing the magazine via social medias would be the most effective way to reach all audiences. Social media is used by all groups and demographics, making distribution to audiences extremely easy. First, the magazine would be promoted on apps such as Instagram then sold through links in the app. The way a product is distributed is especially important, so these steps are critical. How did your production skills develop throughout this project? •Throughout my magazine cover I expanded my knowledge in the software, Indesign and how to properly format a magazine cover. I had never needed to use these tools before, so I was completely inexperienced. It was difficult learning to use Indesign because there were many tools within the app that I was not familiar with. But once I explored the app and finally figured it out it became much easier to navigate through the platform. I learned how to change the text, layer items, and much more. I also gained more knowledge in Canva. I was already fairly familiar with the tools and how to navigate through the app, but I learned much more. I figured out how to fade an item, change the spacing in between texts and expand the vertical length of the texts. Throughout formatting my cover, I encountered many mistakes and had many trials and errors. When placing my cover lines, I had to try many formats to come to my final conclusion. I also had to use different fonts and colors until I found the one that fit the magazine the best. This process took a while because many of the colors I used didn’t match the cover and masthead. How did you integrate technologies – software, hardware and online – in this project? •While creating my magazine cover, I used a variety of online tools to help create the best looking outcome. I used different online sites, software, and hardware devices to achieve my end result. I began using online sites such as Google, online articles, and magazines. These all helped me to better understand what a travel magazine might contain and what most potential buyers would find most appealing on a cover. Next, I used a laptop and Iphone as hardware. Using my iphone, I was able to take the photos being used throughout the magazine, such as the cover image and all other images used. I then sent any pictures being used from my Iphone to my laptop where I then produced my magazine cover. Lastly, I used the software, Indesign and Canva. Using Indesign, I created my magazine cover, imported my cover picture and added on my coverheads and title. I then altered my magazine cover using Canva.
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